1.You Need A Branding Video
This video is about your business’ brand. The mission, message, tone, and style should all be cohesive in your brand. When you create a branding video, think of the story you want your current and potential customers to know about your business. Where did the idea of the business conceptualize? If the focus of the business is a person, then the person should tell their story of how they started and where they are now. The overall reason for a branding video is to captivate your audience and allow them to feel like they know what the business is about.—According to the Wyzowl marketing group, “Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends.”
2. You Need “WHAT IS” Videos
“What is” videos are another great way to educate and inform your audience in a consistent manner. When you spend the time and effort to create informative content with your client, you will see a big return. These videos are short 1 minute video series of “how to use the product(s)” or “why you need to know” videos. 72% of people prefer video over text when learning about a product or service. (Wyzowl). Find a business that creates tutorial videos in bulk. These videos can be repurposed for multiple channels in multiple ways.
3. Testimonial Videos Speak Volumes
This is one of the most powerful ways to tell your brand story. Your client is the storyteller in this video, speaking of their personal experience with your business. The video portrays your customers’ journey. How did they find you? What challenge was solved? Why do they recommend your services?
Keep your target audience in mind, and that can be the strategy you apply every time you create a video - Let’s plan for it.
We would love to talk to you and find out more about what you think will directly impact your video content strategy for this year.