You are the face of your business. You want to build rapport and trust with potential customers, and that begins with your branding video. What do you need to do to create a great first impression? Put your best foot forward with a professional look in your video. Here’s a short guide of what to wear and professional hair and makeup tips for branding. 

Wear a Solid Color

Solid colors work better for the camera as patterns can create optical illusions that aren’t pleasing for viewers. However, picking your solid color may depend on the video itself. If you’re filming against a dark background, colors will lose intensity, while white backgrounds make colors look more vibrant. Always choose a color that is in contrast with the background. 

Important Tip: The only color we suggest avoiding for video is green! 

Hire a Makeup Artist

You absolutely can do your makeup yourself before recording a brand video. But if you want to take it up a notch, hire a professional makeup artist. A professional will understand how to enhance your natural features specifically for the camera. There are multiple makeup artists in the Atlanta area, especially with the prevalence of the film industry here, so reach out for a recommendation. 

Have Your Hair Professionally Styled

The same is true for your hairstyle. Having your hair freshly cut, colored, and styled will give your video a professional look. You can work with your current stylist if you have one, or you can see recommendations for professional stylists ahead of your video shot. Choose a style that will be timeless and reflects you as a person to represent your brand. 

Keep Accessories to a Minimum

One last piece of advice for video shoots: keep accessories to a minimum. French fashion designer Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off.” Editing accessories for your video shoot will help. You want the message to reflect your brand, not focus on your accessories. Keep it simple. 

Do you want to know more about filming a professional video for your website? Check out our services and email me at to discuss your vision.