Efficient Content Repurposing: My Process

Video Clips: Creating Short Clips for Social Media

Transform your long video into multiple short clips (15-60 seconds) for platforms like Instagram Reels, TikTok, and YouTube Shorts. Extract key points to reedit into concise, engaging shorts. Aim to create 10 different short videos, highlight reels, and TikToks.

Text-Based Content: Blog Posts

Use the video script as the foundation for blog posts, then expand and enrich it to suit the blog format. Publish on your website, share as a LinkedIn newsletter, and send to your email subscribers.

Audio Content: Podcast Episodes

Extract the audio from your long-form video and edit it for podcast format. This approach caters to an audience that prefers listening over watching and expands your content's reach.

Graphics: Infographics and Quote Graphics

Create infographics that summarize key points or data from the video. Extract impactful quotes and turn them into visually appealing quote graphics to grab attention across stories, posts, and IGTV covers.

Interactive Content: Instagram and LinkedIn Posts

Repurpose your video content for Instagram and LinkedIn by creating content that fits these platforms' various formats. This includes Instagram Stories, Carousel Posts, and interactive content like quizzes, polls, or challenges.

Total Content Breakdown

  • 1 YouTube Video
  • 10 Video Shorts
  • 1 Blog Post
  • 1 Email Newsletter
  • 1 LinkedIn Newsletter
  • 1 Podcast
  • 1 Carousel Post
  • 1 Full-Length Segment
  • 1 Story Segment
  • 2 Quote Graphics
  • 3 Infographics
  • 1 Interactive Content Piece
  • 1 Checklist

By leveraging these strategies, you can effectively repurpose a single video into a multitude of engaging content pieces, maximizing its impact and reach across various platforms and formats.

Creating an efficient marketing workflow like this requires significant time and resources—two things small business owners often lack. In my next blog post, I’ll cover the top 5 AI tools that have been game-changers for me. Stay tuned for more tips on elevating your video marketing strategy!