There are many reasons you would want to pull back the curtains and let people see the inner workings of your business. A behind-the-scenes video humanizes what you do and makes potential customers feel like they’re part of the process. It’s also a valuable tool for social recruiting when you want to hire new team members for your operations. If you want to know how to make a behind-the-scenes video for your company, here are a few things you should know.
Show the Process
Step one to creating a behind-the-scenes video for your business is to show the process of your inner workings. You want current and potential customers to see who you are and how you do what you do. This doesn’t have to include proprietary information but a glimpse of how your team works together.
Showcase Your Company Culture
Similarly, you want to showcase your company culture. Take Google, for example. Everyone is aware of the culture of Google with its bright workspaces, on-site recreation, and crazy extras like slides, hammocks, and bicycles. While you may not have a Google-like environment, you do have something unique about your business, so showcase it in your video.
One great use of a behind-the-scenes video is to update customers on products and services. Maybe you teased something in a social media video a few months before. Now you can do a longer video piece to help them see how the project is going and what the plans are for the future. Then, when it launches, they will already feel ownership.
When you let people take a peek into your organization, you’re saying you trust them. Customers want to feel like they’re part of your family and your business. They want to know they’re included in the strategies, designs, and final product creation. By sharing your behind-the-scenes video, they feel that you trust them.
Finally, a behind-the-scenes video personalizes your company or services for potential customers. They see the human behind the brand. People don’t just buy products; they buy products from businesses they believe in and trust. They want to know who you are.
Do you want to know more about producing a behind-the-scenes video for your business? Check out our services and email me at firstname.lastname@example.org to discuss your vision.