Experts estimate that people watch around 16 hours of online video each week. On top of that, video content generates 1200% more social sharing than text or image-based content combined. And 8 out of 10 people make a buying decision after watching a brand’s video content. That means if you want to stay competitive in your industry, video content is crucial. Here are a few things you should know about creating social media videos for your brand. 

Keep it Short

One thing we do know about the social media audience is that attention spans are short. That means you need to keep your videos short as well. The ideal length of your video will depend on the platform you choose, but a good rule of thumb is to keep them shorter than 60 seconds, and even that is at the top end of the video range. 

Know Your Audience

Before you plan your video content, it’s essential to understand your audience and incorporate video into your brand message. This blog post provides a great graphic to help you understand the funnel. Create content that brings awareness of your brand, helps potential buyers evaluate what you offer, and engages them in conversation to keep their attention. 

Use Native Video Content

Here’s a great tip to help you get more views on any video you produce. Use the native video on each platform. Often, business owners will create video content on a larger platform, such as YouTube, and share the link on their social media sites. But this is tracked differently by each platform’s algorithms. Instead, use each site’s video tool to create or upload your short social media videos directly. 

Tell Your Story

While it may feel challenging when working with 60 seconds or less, telling your story is a big part of creating video content. Humans communicate through storytelling, so incorporating your narrative into videos is a great way to connect with your audience. Think of each video as a type of elevator pitch. 

Examples of Social Video Content

Now that you know some of the critical elements of creating social media videos, here are a few examples of what you can make for your platforms. 

  • How-To Videos
  • Introduction to New Products or Services
  • Updates
  • Recaps
  • Lead-Ups
  • Live Videos
  • Thank You Videos
  • Testimonials
  • Behind the Scenes

You can read more about each of these here

Do you want to know more about creating social media videos for your business? Check out our services and email me at to discuss your vision.