We specialize in video production and live-streaming. Over the years, we've helped small businesses showcase their events, revealing their immense marketing potential. Events like conferences, webinars, and product launches are goldmines of content that can be transformed into valuable marketing material. Here's how to get started:
Nine Strategies to Repurpose Your Event Content
1.Highlight Reel Videos:
Create short, engaging highlight reels showcasing key moments and speaker highlights. Share these on social media to drive engagement.
2. Blog Posts:
Write detailed posts summarizing key takeaways from your event. Break down each session or speaker presentation into individual posts.
3.Podcast Episodes:
Turn event audio recordings into podcast episodes, focusing on the most valuable discussions and interviews.
3.Infographics:
Design infographics illustrating important data and insights shared during the event. Share these on social media and in newsletters.
4.E-books or Whitepapers:
Compile key content into an e-book or whitepaper, including transcripts of speeches and discussions. Offer these as downloadable resources on your website.
5.Social Media Posts:
Create a series of social media posts using quotes, images, and video clips from the event to maintain engagement.
6.Email Newsletters:
Craft engaging email newsletters using event highlights and exclusive behind-the-scenes content.
7.Webinars:
Host follow-up webinars diving deeper into topics covered at the event, inviting speakers to expand on their presentations.
8.Case Studies:
Develop case studies based on success stories discussed during the event, highlighting practical examples for your audience.
Repurposing content from your events can help you consistently create engaging marketing material. With a bit of planning, you can extend the life and reach of your event content, providing continuous value to your audience.
I've found that repurposing content and consistently posting it are key strategies. In my next blog post, I'll show you how to create 25 pieces of content from just one video. Don’t forget to tune in next week!
