Branding videos are short videos that tell a potential customer who you are and what you do. They’re usually housed on company websites and can be shared on social media or at conferences. They’re typically around 60 to 90 seconds and serve as your elevator speech. What makes them stand out is the video production and graphics. It’s important to know what a branding video is, but why does your business or product need one? Here are a few things you should know about branding videos before you get started. 

You’ll Reach More Potential Customers

There are some startling statistics about videos on the web. 

  • People retain 95% of information from a video, versus 10% retention from text
  • 96% of people watch explainer videos to learn more
  • People watch 16 hours of online video per week

The addition of video in your brand strategy means you’ll reach more people every day. 

You’ll Increase Your SEO

SEO or Search Engine Optimization is how you improve your chances of being found when someone Googles your business. Video content increases SEO. Video is excellent for all of the factors that help search engines recognize and index your website. This includes mobile optimization, metadata, video sitemaps, sharing on social media, and encouraging users to interact by commenting and liking your content. 

They’re Faster to Process than Text

As we’ve seen, people retain information more when watching a video versus reading the text. While blogs, like the one you’re reading right now, are also great for building SEO and encouraging social sharing, they are just one tool in your tool belt. Adding at least a branding video will enhance your message and encourage more people to interact with your brand. It takes a lot less time to watch a video than to read text on a website, and time is valuable to everyone you target. 

You’ll Stand Out from the Crowd

Your brand may be the most critical aspect of your business. No matter how many other companies are in your industry, no one has your story. Author Simon Sinek says, “People don’t buy what you do; they buy why you do it.” By creating a custom branding video that showcases your story and your branding, you will have an opportunity to stand out from your competition. 

Making Your High-Quality Branding Video

     While you can do a video on your own, nothing beats the professional look of a high-quality video made by experts. We’re based in Metro Atlanta and offer pre-to-post video production services in client-friendly packages for all of your needs. We have decades of professional film production and editing work in various markets to ensure you receive a high return on your investment with every premium quality video. 

Do you want to know more about creating a branding video for your website? Check out our services and email me at to discuss your needs.